Skills & Experience
Brand Analysis
Research, understanding, stakeholder interviews, audit touch points and conducting workshops to explore brands in depth.
Brand Positioning
How your brand’s vision, product, and identity are strategically positioned in a market saturated with other companies. And, more importantly, it’s what you’re known for in your customer’s mind.
Brand Creation
From concept to delivery. Establishing a unique identity for a company or product. Reflecting the brand strategy that helps build trust and loyalty with customers.
Brand Experiences
In collaboration with 3D designers, film makers and visualisers designing brand spaces aligned with the brand positioning and desired customer journey for an immersive experience.
Problem solving
‘PACE’ Coach trained I work with team dynamics. Solving, testing, validating the right problem for the customer ~ not the one we think is right.
UX/UI/CX User Journeys & reviews
Creating top line, user journeys to identify the different ways to enable the user to achieve their goal as quickly and easily as possible.
UX/CX Optimisation Specialist
Leveraging A/B testing, behavioral analytics, and customer empathy to optimise conversion funnels and enhance digital experiences, resulting in improved CTRs and user engagement.
UX/UI/CX Innovation and experimentation
Using a structured innovation process to continuously validate with the customer if we create the right product or service for them. So that we use resources to only develop what the customer really wants.
Presentation and pitching
Crafting compelling narratives and presentations that transform complex brand strategies into persuasive stories. Experienced in developing pitches and trend analysis that drive stakeholder buy-in and business growth across industries.
Awards
& brand recognition
Flynas Airlines
World Travel Awards ~ Winner
CMO Asia Golden Awards ~
Brand revitalisation
CMO Asia Golden Awards ~ Effective
use of marketing communication
CMO Asia Golden Awards ~ Marketing campaign of the Year
Airline of the year ~ Skytrax
RBS
Golden Award for Excellence ~
RBS re-brand, Romania, buy out from ABN AMRO
Itriom
Wealth For Good Awards
Wealth For Good Awards ~
Sustainability & ESG
Wealth Briefing Awards ~
Channel Islands
The Transform Awards
Grey Goose
Forbes - 5 Reasons We Love Le Logis
in France
Le Logis is a member of Preferred Hotels & Resorts Legend Collection, the only Legend Collection member in France
ING
ING was awarded Best Digital Consumer Bank, Most Innovative Consumer Bank RFI Global's Banking & Finance Awards 2024.
Leeds Castle
Large Visitor Attraction of the Year ~
Silver
Tourism awards
5 star Trip advisor
Training & memberships
Experience and memberships
Cambridge University Digital Disruption Programme
The Interaction Design Foundation
Human-Computer Interaction
Training
PACE Coach Academy innovation by ING
Present to Persuade and Influence by 2ndNature
De-risking Innovation by Fahrenheit 212
