Changing the way you buy insurance

ING partnered with AXA to bring new digital, mobile first insurance products to customers. Creating a simplified journey across multiple insurances, customers can get the cover they need. 22+ products launched, across five countries ~ a disruptive neo insurance brand within ING’s portfolio.

I successfully led cross-functional design initiatives, collaborating closely with Business, Data, Marketing, Legal, and Compliance teams. This experience has given me a deep understanding of how to navigate stakeholder requirements while maintaining design excellence. I've implemented and championed design methodologies that brought clarity to complex financial products, always ensuring compliance while enhancing user experience.