Rigby & Peller

Reinventing a premium global women’s fashion retail brand

Tasked with the brief to increase revenue, increase footfall, and quietly but confidently evolve the brand to make it more accessible to women, without losing existing customers, Rigby & Peller were looking for a reposition and powerful proposition in the marketplace.

Established more than 75 years ago, Rigby & Peller are best known for a pioneering lingerie styling service, a proud London heritage, and, of course, an expertly curated collection of beautifully made lingerie.