Project Dare

Dare is a disruptive brand for the partnership of ING and AXA to bring new insurance products to INGs customers across 5 countries. It represents the global business and teams. It acts as a driving force to inspire and unite our teams, allowing us to present ourselves as an innovative and trusted partnership.

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Creative Direction
Brand Design
Product and business strategy
Proposition strategy
Product innovation
Brand books
Marketing Guidelines
Stakeholder presentations
Chapter Lead

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